Assignment 3: U C what I C ?

Why do things fall over?

Assignment 2 Name Card with 200-word abstract

PLAY ON is a business dedicated to enhancing the experience of gamers and to make games more accessible to people of all ages and all walks of life.  PLAY ON began in a cafe where our founder and his friends gather on weekends to chat and to exchange games.  Eventually they decided to set up a online forum to sell their used games or to exchange them.  Soon the practice became so popular that regular weekend gatherings were arranged where members met up.  Soon our founders decided to take a risk and quit their day jobs to set up their own company and set up a place where gamers can call their own.


Features of our business include affordable rental and used game resale service in addition to standard sales.  Premises also include a small cafe setup where people can relax and chat while viewing catalogs and trailers provided.  Friends can come to hang out and play games that they do not need to buy to enjoy and can also meet up with like-minded people.  Monthly gaming events will also be held and will focus on allowing people to play together as well as entertainment catered for families. 

The company logo is an abstracted image of a gaming joystick which is the most basic of gaming peripherals and indicates our focus on games and the gamer with no frills.  It also implies that that gaming is simple and people of all skill level can pick it up.  The company name embodies our belief that life should always be fun.  

Assignment 2 abstraction process

This is the abstraction process of a gaming joystick and it loses its meaning at the 4th stage of abstraction. 

lecture excercise: Iconic and idexical imagery

The 2 images on the left are iconic representations of MP3 music players and computer processors while the 2 on the right are idexical representations

Early concepts

Early concepts

Assignment 1: Gaming Design (Digital ver 0.5)

This is the design for the topic of gaming that I have chosen to work on as the final design.  Will continue to work on the background but the objects are more or less finalized.  ( Will post up the initial concept thumbnails later)